PROJECT BACKGROUND + RESEARCH
Sometimes, music is your only place of solace during
the day. Streaming on your phone can interrupt that moment of peace.
Leave everything at home,
except for your music.
PROPOSED SOUNDCLOUD BRAND GUIDE
As SoundCloud currently has no branding precedent, I mocked up a theoretical branding outline for the SoundCloud physical branding before beginning to iterate on form. The objective was to develop a sleek, minimal form without losing the existing digital identity that users are already familiar with.
Abbreviated Sketch Development
I kept the sketching on this project fairly brief, focusing on button layout, part lines, and relief options. The primary objective entering sketching was to keep the form as minimal as possible, with the smallest footprint.
Prototype Development
The most extensive part of the development process for this project was the rapid prototype development. The form underwent a few levels of evolution and experimentation upon the following: scale, button layout, constructions + internals, and logo placement.
The final scale model was painted cmf accurate to be used as a stand-in when filming the promotional video below.
Hover over image for more information.
Website Mockup
With the form and cmf finalized, I developed an illustrator visualization of the hub on the SoundCloud website where the user would manage their device and select which playlists were actively downloaded.
Ultimate Portability
Without the footprint restriction of a screen, the device's internals are able to fit into a much smaller package than a smartphone. The mobile media player packs same listening power at a lighter weight.
Marketing / Promotional Video
As part of the visualization for this project, I organized and filmed a video with my friends to act as a product advertisement.
My friend and fellow designer Evan Carr worked with me to film and edit this video. My friend Michael, the subject of the advertisement, is an artist who puts out music on a regular basis. He was a huge help in the process and was perfect for an device focused in the connection between artists and their listeners.
Click the image to play video.
CONTEXT GALLERY
Scale reference and marketing / promotional renderings of the media player.
